Presenting the Extra Butter x Adidas Consortium Cup Samba, as voted by you!
First presented during the Consortium Cup design tournament from earlier this year, the Extra Butter x Adidas Samba was concept-ed as our first round entry, which called for designing within the “classics” footwear category. Following the creative narrative of “Love for International Films” which we carried as an overarching theme across every round, this Samba calls inspiration from the 2002 Brazilian cult classic, City of God.
The art direction and fabrication display the dichotomy of Rio de Janeiro's picturesque beaches versus the beaten and battered nature of la favelas, or Brazilian ghettos. The vibrant teal, haze green and banana yellow colors are contrasted by the vintage washed upper, hairy suede, cracked leather and repair zig zag stitched striping.